The panel 'Media Addicts' deals with the phenomena of a fully mediated world. It discusses the technologies which permeate our existence and examines the representation, perception and transformation of reality by media. Have we arrived in the futurological scenarios and 'science fiction' of the 1980s? And how are the subjective, social and political structures evolving that the techno-utopians so often ignored, or painted in the rosiest of colours? This first part of 'Media Addicts' (the second part follows the next day) places the emphasis on the socio-political aspects of media technologies. Jordan Crandall (New York) THE STATE OF READINESS The media artist and theorist Jordan Crandall speaks about the shift in medial content and perception, from rationality and representation to emotionality and incorporation. Lu Jie (Beijing) LONG MARCH CAPITAL - VISUAL ECONOMIES OF TRANSMEDIA Lu Jie is one of the few independent curators and critics on the contemporary Chinese art scene. He speaks about the function of transmediating that his Long March Foundation fulfills. Simon Penny (Irvine) Penny looks into the political dimensions of the artistic practice in electronic art. He is an artist and researcher.