With VALU€S I-Wei Li attempts to resolve the stressful and difficult issue of which ingredients add value to an artwork or reputation of an artist by revealing to artists their exact market value in real time. Using a super-powerful machine, specifically designed for transmediale.10, the artist will record a participant’s neurological reactions to five questions relating to art or their own art practice. A mega-computer linked to a reliable database of cultural references calculates the potential value of each participant on the basis of the given answers. Each candidate obtains a ‘diploma’ whose size is proportional to the value achieved. Thus, people at transmediale.10 can compare their VALU€S and contemplate – what is the greatest value of all?

Part of the Free Culture Incubator

With the friendly support of KopfKunstKreuzberg
www.kopfkunstkreuzberg.de