Media Facades Festival Europe 2010 reflects on the increasing presence of massive-infrastructures with digital visual elements in public spaces worldwide while investigating their communicative function in the urban environment. Media Facades also represents a new exhibiton format operating at the interface of art, economy and technology. At the Free Culture Incubator stall, the Media Facades Festival Europe 2010 will present a selection of interactive artworks and newest screen technologies: the audience can catapult digital phrases onto a wall in a project by VR/URBAN, explore newest touch screens or experiment with technological interfaces.

Workshop RECLAIM THE SCREENS
The workshop is organised by Susa Pop / Public Art Lab, initiator of the MEDIA FACADES FESTIVAL EUROPE 2010 in cooperation with the festival partner institutions m-cult / Helsinki, FACT / Liverpool, iMAL / Brussels, Ars Electronica Futurelab / Linz, Kitchen Budapest and Medialab-Prado / Madrid - hosted by Christian Zoellner and Tobias Fischer
of VR/urban.

Programme
10am-2pm – Cultural showcases & hacking tools for urban screens and media facades: Showcases and presentations of Public TV, citizens’ journalism, urban graffiti, mobile interaction, interconnectivity
moderated by and Christian Zoellner and Tobias Fischer of VR/urban and Susa Pop, with the European curators of the Media Facades Festival Europe 2010
Minna Tarkka - m-cult / Helsinki
Mike Stubbs, Heather Corcoran - FACT / Liverpool
Marie-Laure Delaby - iMAL / Brussles
Stefan Mittlboeck - Ars Electronica Futurelab / Linz
Eszter Bircsak - Kitchen Budapest
Nerea Calvillo - Medialab-Prado / Madrid
& the participating artists
Evan Roth of Graffity Research Lab and FAT Lab, 
Els Vermang from Lab(au) Brussels, Christian Zoellner and Tobias Fischer of VR/urban
3.30-5pm – Infrastructure and business models of urban screens and media facades: Exchange about the intersections of cultural content / hacking tools for urban screens and economic business models of the screens holders
moderated by Christian Zoellner and Tobias Fischer of VR/urban and Ela Kagel. With the European curators of the Media Facades Festival Europe 2010 & participating partners:
Christian Vogel, Wall AG
Anja Kienz, State Media Authority of Berlin Brandenburg
Eva Emenlauer-Blömers, Senate for Economy, Technology and Women / Project Future Berlin
Andreas Orth, Berliner Fenster
Can Togay, Collegium Hungaricum Berlin (CHB)
& participating artists
Evan Roth of Graffity Research Lab and FAT Lab, Tobias Leingruber presentd by Greg Leuch of FAT Lab and Artzilla.org, Els Vermang from Lab(au) Brussels, Christian Zoellner and Tobias Fischer of VR/urban

Part of the Free Culture Incubator