Positioning the future as a meme ready for redefinition, the transmediale.10 Salon Talks will bring together artists, theoreticians and specialists in a forum for open dialogue in order to address the implications of FUTURITY NOW! across a multitude of artistic platforms, diverse cultures and societal backgrounds.

Part research-station, part media-laboratory, part docking-module, the structure of the Futures Exchange in the HKW foyer, designed by the Berlin architecture practice Raumlabor, will house interdisciplinary, process-based projects exploring the notion of futurity as a cultural construct.

The majority of the Salon Workshops take the form of expert-led Free Culture Incubator working groups seeking to define the problematic zone between art and open cultural practice in Germany. They attempt to establish an arts and culture incubator for Berlin that will support and develop new forms of cultural practice beyond the festival's lifespan.

A model for the cultural enterprise of the future

We are facing a new economic reality where traditional industries have been replaced by the creative sector, with creativity and networks ousting steel and coal. Maybe the norm of the economy supporting the growth of culture is due to be reversed? (...more)