Steffi Winkler studied communication science and philosophy at Freie Universität Berlin, Germany. She graduated with a master thesis about the conditions and transitions of the public sphere. For several years she has been responsible for Corporate Communications and Publishing working for different companies as well as a Corporate Identity Agency. As a Berlin Funding for Graduates Scholar she is currently doing research at the Institute for Media and Communication Studies, FU Berlin and the Vilém Flusser Archive, UdK Berlin. Her doctoral thesis aims to explore the processes of transformations of media and communication structures and their connections to world projection and self conception.