COUNTERBLAST: The Rogue McLuhan

COUNTERBLAST: The Rogue McLuhan

Date: 
03.02.2011 13:00
Edition: 
2011
Format: 
Conference
Talk
Location: 
HKW
Auditorium
Marshall McLuhan, LIBRARY AND ARCHIVES CANADA, PA-172802
Marshall McLuhan, LIBRARY AND ARCHIVES CANADA, PA-172802

Kicking off the Herbert Marshall McLuhan Centennial year, this discussion will separate the aphorism from the cliché in one of McLuhan's most radical yet relatively under-explored works, COUNTERBLAST, which the panelists will use to discuss McLuhans transition from English professor to timeless media guru.
The event will launch a special hardcover 'limited edition' facsimile of the original COUNTERBLAST 1954, published by the Gingko Press exclusively for transmediale on the event of the McLuhan anniversary!

Kicking off the Herbert Marshall McLuhan Centennial year, this discussion will separate the aphorism from the cliché in one of McLuhan's most radical yet relatively under-explored works, COUNTERBLAST. Two very different versions of this text exist, the full 1969 edition produced in collaboration with Harley Parker, and the biting never-before published manifesto McLuhan distributed as a hand-made 'zine' in 1954. Using the visual language and modes of production of each to illustrate McLuhan's transition from English professor to timeless media guru, the panelists will examine the two versions in the context of their time and relevance to media culture today.

The event will launch a special hardcover 'limited edition' facsimile of the original COUNTERBLAST 1954, published by the Gingko Press exclusively for transmediale on the event of the McLuhan anniversary!

 

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McLuhan vs. Flusser vs. McLuhan vs. Flusser
McLuhan Lecture 2011: Mark Surman

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