Dr. Claus Pias is Professor for Media-History and Media Theory at the Institute for Culture and Aesthetics of Digital Media (ICAM) at the University of Lüneburg. He studied art history, German literature, and philosophy at the University of Bonn. From 1993-2000, he worked as a research assistant at the University of Weimar, where he also received his Ph.D. He worked as an associate professor at the University of Bochum from 2001-2003, and has held positions at the University of Essen and Karlsruhe's Institute of Design. His research areas include the history and theory of digital media, philosophy and the history of technology. He currently focuses on the history and theory of digital media, especially on cybernetics, the history of computer-simulation, and their application in strategic and military conflict scenarios. His publications include ComputerSpielWelten (Munich 2002), Cybernetics/Kybernetik. The Macy-Conferences 1946-1953 (Berlin/Zurich 2002/04), Zukünfte des Computers (Zurich 2004), Hermann Kahn – Szenarien für den Kalten Krieg (Zurich 2006). At transmediale.11 he previewed his latest book Was waren Medien? which will be published in conjunction with the McLuhan centennial.