transmediale, in collaboration with the Embassy of Canada Berlin and the Marshall McLuhan Salon are presenting a key weekend event celebrating the legacy of Canadian media philosopher Marshall McLuhan on the occasion of the 100th anniversary of his birth. Part of the McLuhan in Europe 2011 network of events initiated by transmediale, Berlin’s Centennnial Weekend will take place May 27 - 29 at the Embassy of Canada and Marshall McLuhan Salon.
The Marshall McLuhan Salon at the Canadian Embassy Berlin houses an extensive archive of video documentation and original broadcasts featuring legendary Canadian media philosopher Marshall McLuhan. Unique introductions to McLuhan's work and ideas these documents generate McLuminations, a special series of three ‘illuminated screening’ events during the McLuhan Centennial year, directed by Baruch Gottlieb of the Vilém Flusser Archive (UdK Berlin).
This international academic conference is curated by Prof. Dieter Daniels of the Academy of Visual Arts, Leipzig and will consist of keynotes and leading thinkers in the field exploring Marshall McLuhan’s unique take on senory effects of electronic media as “extensions of man” and his legacy on artistic and digital cultural practice.
transmediale, in collaboration with the Marshall McLuhan Salon of the Embassy of Canada in Berlin, together with a network of selected European and Canadian partners are preparing a major event in the context of the 100th anniversary in 2011 of the birth of Herbert Marshall McLuhan.
The McLuhan in Europe 2011 project is seeking partnership proposals from organisations across Europe that wish to host and organise activities in recognition of McLuhan’s intellectual legacy and its impact in the regions of Europe.